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2023-11-09 at 11:25 am #1716
Hello everyone,
Today, we delve into the world of packaging, specifically focusing on the intriguing question: Why is it called blister packaging? This type of packaging is ubiquitous in our daily lives, from pharmaceuticals to consumer goods. Yet, many of us are unaware of the origins and significance of its name.
Blister packaging, also known as clamshell packaging, is named for its distinctive form. The term ‘blister’ refers to the pre-formed plastic cavity that houses the product. This plastic ‘blister’ is typically backed by a paperboard card or sealed onto a flat surface, creating a ‘blister pack.’ The name is derived from the similarity between the packaging’s shape and a skin blister, which is a raised, fluid-filled patch on the skin.
The design of blister packaging serves multiple purposes. Firstly, it provides product visibility, allowing consumers to see the product without opening the package. This is particularly beneficial for retail sales, where product visibility can significantly influence purchasing decisions. Secondly, blister packaging offers excellent product protection. The rigid plastic shell protects the product from damage, while the sealed backing prevents tampering and maintains product integrity.
Moreover, blister packaging is cost-effective and environmentally friendly. It uses less material than traditional packaging methods, reducing both manufacturing costs and environmental impact. The use of recyclable materials in blister packaging also contributes to its sustainability.
In the pharmaceutical industry, a specific type of blister packaging, known as unit-dose packaging, is prevalent. Each ‘blister’ contains a single dose of medication, providing an easy and safe way for patients to take their medication. The name ‘blister’ in this context also symbolizes the separation and protection of each individual dose.
In conclusion, the term ‘blister packaging’ is a descriptive name that reflects the packaging’s form and function. It is a versatile, cost-effective, and sustainable packaging solution that offers product visibility, protection, and convenience. As consumers, understanding the rationale behind the names of everyday items like blister packaging can enrich our appreciation for these seemingly mundane yet essential aspects of our lives.
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